Meet the team

Bob Darling - Policyfast CEO

Bob Darling

Group CEO

Bob started his career in the banking industry where he held various board positions at leading organisations such as Close Brothers and Kaupthing Singer Friedlander. Now CEO at Policyfast, his focus is on building on Policyfast's remarkable record of success by continuing to meet the specific needs of the broker community.

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Steve Parker - Managing Director

Steve Parker

Managing Director

Steve has 30 over years’ experience in development and underwriting roles for leading insurers. He has been integral to Policyfast since its inception in 2005 and managed Policyfast’s product development when he was our Associate Director Commercial. Today as Policyfast’s Managing Director, Steve not only continues refine our policy offering but also oversees a programme of continual service improvement to our community of busy brokers.

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Sarah Darling - Sales & Marketing Director

Sarah Darling

Sales & Marketing Director

Sarah’s varied career has taken her from the fashion industry through building societies and a regional insurance broker to the Policyfast family. The hallmark of her career has been seeking the best outcomes for the customer. At Policyfast this means working closely with Steve and the product teams to provide our brokers with schemes that deliver profitable growth whilst ensuring policy holders enjoy high levels of customer satisfaction.

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Kim Ellis

Kim Ellis

Head of Broker Development - Midlands, North, North East and North West

Kim is the Head of Broker Development at Policyfast. A highly-driven individual with a passion for the insurance industry, she joined Policyfast back in 2008. Light-hearted, yet focused, Kim has over 30 years’ sales experience gained with both insurers and intermediaries and is skilled in helping businesses grow.

Kim is a self-confessed petrolhead and sunny days are either spent trackside or outside. On cooler days she’s a bit of a Mary Berry... just not so mature!

Mobile: 07769 900305
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Steve Barnett

Steve Barnett

Deputy Head of Broker Development - South, South East and South London

Steve is Policyfast’s Deputy Head of Broker Development. Steve has a talent for developing strong working relationships with his brokers, relationships built on trust, communication and excellent service.

Steve worked as Head of Acquisitions at another large insurance brokers before leaving to join Policyfast in 2009. As the Deputy Head of Policyfast, Steve manages the South, Southeast and South London brokers.

Outside of work Steve is equally goal-focused: supporting a growing young family of 3 and coaching his young sons’ football teams keeps him busy, and he finds time to play six-a-side football - even though everything now hurts.

Mobile: 07968 589461
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Mick Denny

Mick Denny

Broker Development Executive - London, East Scotland and Home Counties

Mick is Policyfast’s Broker Development Executive for London and the Home Counties. Insurance is in Mick’s blood; he went straight from school to a Lloyds Insurance Syndicate before moving through several Insurer Development roles. His extensive knowledge of insurance means he is highly-valued by his broker clients who benefit greatly from his network of contacts.

Mick is an avid West Ham supporter and you’ll find him at every home game along with his wife cheering on the Hammers.

Mobile: 07795 323113
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Jacky Moore

Jacky Moore

Broker Development Executive - South West, West Scotland, Northern Ireland
and South Wales

Jacky is Policyfast’s Broker Development Executive for the South West, Northern Ireland & South Wales. Jacky has been with Policyfast since 2010. Her tenacity and positive approach have made her incredibly popular with her brokers who benefit from a confident people person with an outstanding insurance knowledge and great attention to detail.

Living in Devon’s beautiful Brixham, Jacky’s favourite way to spend the weekend is coast walking with her dog and husband - simply idyllic.

Mobile: 07769 904877
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Registered office: Unit 5, Vantage Park, Washingley Road, Huntingdon, Cambs. PE29 6SR. Registered in England No: 5579631

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